When Netherlands native Siebe Baker settled in Michigan within the late nineteenth century, he found there was a requirement for his cabinetry skills. He started out making doors and window blinds with a fellow Dutchman Henry Cook; the 2 formed Cook, Baker & Co. in 1890, the precursor to Furniture shop in Hong Kong. Since then, 3 generations of Baker boys have managed the organization, now part of Kohler’s group of residential fixtures and furnishings, based near Hickory, North Carolina.
Within the last 125 years, Baker has become synonymous with good quality casegoods for top end homes. It absolutely was deciding on a former NBA star Yao Ming, and can be found outfitting his Shanghai residence. Baker has furnished the green room at the Academy Awards as well as the American Express Black Card Holder VIP room at Ny Fashion Week. American presidents from Ronald Reagan to Barack Obama have selected Baker to adorn The White House. Its traditional, transitional and contemporary styles appeal to buyers who wish to spend money on timeless classics which can be passed down through the generations.
Anita Lin first encountered Baker six years ago. “I visited the factory and fell deeply in love with the brand,” says the general manager of Atelier A , Baker’s exclusive distributor in Hong Kong, Macau, Shenzhen and Hainan Island, at her Shenzhen showroom opening in September. “In 2012, I opened the Hong Kong dealership. And … we have been proud to produce our two-storey flagship showroom in Shenzhen Bay. We have seen the brand new space as both a retail place to go for buyers and a place where designers focusing on projects can visit for inspiration. More than fifty percent in our clientele are designers, and there is a strong community of them in Dining table Hong Kong. We wish to have people on the ground to support them through this showroom.”
Baker’s designer collections feature leading American and European names including Barbara Barry, Thomas Pheasant, Laura Kirar, Bill Sofield, Jacques Garcia and Michael Smith. Although their suites for living, dining, bedroom and studies primarily are wood based, many incorporate metal, glass and luxury materials to their creations. Wood, expertly turned for gently curving legs and back details, is one of the Baker staples. Furthermore, through its Stately Home collection, reproductions of 18th century European masterpieces are available for those who can’t get an ample amount of Chinoiserie cabinets. The 6,000-square foot Shenzhen showroom is complemented with a more modest space across the lower percentage of Hong Kong’s Wyndham Street.
“Our goods are continuously evolving,” says Brett Beadleson, Baker’s vice president, dealer sales. “We introduce a brand new collection about one or two times per year and are cautious when adding new designers. Our products are designed to last multiple lifetimes. We don’t believe that we have any real competitors, although there are a few high-end Italian brands which can be in the same price point. However, their collections look radically distinct from ours. And also the only trade fair we get involved in is High Point Market, the annual furniture fair in N . C ..”
Beadleson believes the southern Chinese market provides extensive room for growth, and then he is looking to Lin on her behalf expertise in the area. “Our distributors are more like partners, advisors and confidants,” he says. “They give mpdics advice and are very generous when sharing information. We feel it is important to remain in growing, dynamic markets like Lounge chairs hk. I do believe we have more in common with our Chinese customers than differences. Chinese consumers appreciate quality and brands with quality. We attract specific consumers who would like an actual Rolex. Counterfeits may seem like our products but we construction and value inside all of our pieces. In five-years, a counterfeit would look very different next to our product.”